Morning Glory is a drive-thru cafe chain nestled in the world’s coffee capital. The brand is a product of remixing Melbourne coffee culture and your favourite 90’s sitcoms. Morning Glory engaged with us to help them translate their values of cheekiness and nostalgia into a brand identity and system that could expand as their locations grow. We developed a combination of digital and hand-drawn designs to deliver brand assets and ongoing promotional material.
Brand Strategy, Brand Identity, Promotional Design