First Ever is the official supplier for on-court and off-court apparel of the NBL. The company provides a high quality, custom-made, end-to-end solution for local clubs to have affordable access to the same apparel as the pros. We teamed up with First Ever to help them create a timeless logo and brand identity that would represent their vision to move the sport of basketball forward. The logo has since been the centre of official NBL jerseys nation-wide.
Brand Strategy, Brand Identity