Morning Glory is a 90’s sitcom-inspired, drive-thru cafe nestled in the world’s coffee capital. In a time where convenience and entertainment are so highly valued, customers can experience both a giggle with the Glory Gang and delicious coffee delivered through their window in under 5 minutes.
We translated Morning Glory's values of cheekiness and nostalgia into an identity system that would create a consistent marketing process as their locations grow. The brand is a love child of Melbourne’s coffee culture and TV show favourites from the 90’s. We developed a combination of digital and hand-drawn designs to deliver brand assets, fan art and ongoing promotional material.
Brand Strategy, Brand Identity, Logo, Promotional Design