The Rest is a property management platform that services both guests and property owners. Based in high-demand locations across Melbourne, they provide visitors an abode with an experience dedicated to delivering the delight of a getaway and comfortable living where it counts. With this thought at the forefront, they render prosperity and peace of mind to investors by managing their properties from start to finish.
The Rest’s brand identity was brought to life with three things in mind: camaraderie, collaboration and comfort. For their brand identity, we took inspiration from the idea that a home is not just defined by an address but by the warm and familiar feelings that define it.
Brand Strategy, Naming, Logo, Brand Identity
The Rest's logomark is made up of fluid and organic waves, emphasising the brand’s promise of ease, pleasure and comfort. The symbol is accompanied by a typeface which highlights the brand’s simple yet bold dedication - to look after you as their own.
The Rest was created by three founders who discovered they could do more together than on one's own. We named the Rest based on their passion to promote relaxation and well-being, and relieve investors of the challenges in property management. The brand identity is the foundation for creating a consistent and exquisite hotel-inspired experience within shared homes.