The Rest helps property investors increase their profits through short-term rentals, as well as providing their guests with an immaculate experience by managing each location from start to finish. We were assigned to partner with The Rest brand to help create their name, brand identity and design a unique guest experience with them.
Brand Strategy, Naming, Logo, Brand Identity
The Rest's logomark is made up of fluid and organic waves, emphasising the brand’s promise of ease, pleasure and comfort. The symbol is accompanied by a typeface which highlights the brand’s simple yet bold dedication - to look after you as their own.