Volant is the world's first premium, badminton-inspired sportswear that we named after the sport’s ancient origins. The brand has been crafted to fulfil a vision to change the perception of badminton and to show the world how incredible the game is.
We created the Volant identity with standards of setting a world-class aesthetic that would empower badminton players to represent their sport with pride and style. The name we selected translates to ‘the ability to fly’ and is illustrated throughout the brand system and messaging.
Brand Strategy, Naming, Logo, Brand Identity, Packaging
Secretly deriving from the space between a shuttlecock’s feathers, Volant’s symbol re-imagined a world where people had wings and embodies the unification of two founders with a vision to change the world of badminton.
Driven to redesign the sportswear packaging experience, we were inspired by shuttlecock tubes to encase the premium apparel. The brand maintains and magnifies a badminton tradition that truly hits home.